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Wacker Neuson in the Philippines - partnership with the Livan Trade Corporation

Long-term partners

In 1988, Alex Garcia, owner and managing director of Livan Trade Corporation in Manila, Philippines started his partnership with Wacker Neuson. Alex Garcia used to work for a company that sold heavy construction equipment. Yet, after a few years with his employer, he decided to start his own business: Livan Trade Corporation. The company name Livan derives from the names of his children, Lisa and Ivan. In 1986, Senarat Jayasekera, Regional President for Wacker Neuson in Southeast Asia, built the relationship with Alex and introduced the Wacker Neuson products. Since then, the companies have been working together. “From the starting point on, we were really impressed by the products and the quality of the technical training”, says Alex Garcia. “Wacker Neuson was the company that, at the time, was willing to support us and gave us the opportunity to work together, although we didn’t even have a building back then. Becoming a Wacker Neuson dealer is the best thing that ever happened to us”, adds Alex Garcia. “Wacker Neuson has trusted in us from the first second on.” Alex asked his brother Lito, who was working for an IT company, to run the business together. Over the years, the Livan Trade Corporation grew. Today, more or less the whole family is supporting the company; in addition, Livan employs six sales representatives.

"Becoming a Wacker Neuson dealer is the best thing that ever happened to us."

Alex Garcia

In the Philippine construction business, the price is not the only relevant argument; service and reliability are very important factors as well – and Wacker Neuson products are well known for these criteria. Livan Trade Corporation has become such a successful company, because they do not only sell products but solutions. All salesmen are well trained and know how to improve efficiency on the construction site. Customers also can profit from the popular long-term payment terms Livan offers.

About 80 percent of the construction industry in the Philippines is building construction. Besides, building companies in the Philippines usually need dewatering equipment due to the frequent typhoons and related flooding. Here, Wacker Neuson pumps are tried-and-tested products. In addition, lighting equipment and generators  are in demand for working during the night. In the future, Livan wants to expand the range of Wacker Neuson products to selected compact machines.